In the newly released Africa’s Best Brands 2021, TECNO ranked for five continuous years among the biggest six brands in Africa, indicating another high recognition of the brand’s leadership in Africa.
Established in 2011, the Brand Africa 100: Africa’s Best Brands rankings are the foremost authoritative survey and analysis on brands and underlying businesses in Africa, based on a study by Geopoll across 28 countries spanning all the 5 economic analyses and regions and ranking Brand Leadership and Kantar. Collectively they estimate for over 80% of the GDP of Africa and over 80% of the population. The 2021 survey was carried out between March and April 2021 and produced over 3,500 unique brands and 80,000 brand mentions.
Following its establishment, TECNO made a vital decision to focus on Africa. When the brand first entered Africa, its core strategy was to target Sub-Saharan Africa, where mobile phone penetration was very low and was largely ignored by global mobile phone manufacturers. The aim was to bring a mobile phone that might suit African consumers and improve the lives of as many of us in Africa as possible by bridging the digital gap through technology and innovation.
The brand has since then set many records that established its success and recognition. TECNO was the first to launch dual SIM cards in Africa over a decade ago to unravel the expensive data-roaming problem and also the complexity of mobile connections. TECNO was also the first to produce longer-lasting batteries that gave 72 hours of battery life to solve the power supply issues. The brand was the first to develop the best Camera phone for the continent through its dark-skin camera solutions, which is now a known leader in this regard at the global level.
After a very positive decade of dedication and consistency in Africa, the rewards are finally falling in. Earlier this year, Counterpoint Research ranked TECNO as Africa’s 1st smartphone brand in the year 2020, saying that TECNO made its breakthroughs in mobile photography technology and sustained investment in the market throughout the pandemic notwithstanding a challenging year. And now, with Brand Africa’s new rankings, TECNO has yet again come out tops, becoming a number one player in mid to high-end mobile brand segments in Africa.
Speaking to this at a virtual event organized by Brand Africa, Vincent Uzoegbu, Public Communications Manager, TECNO said; “From the first day of our business, TECNO made a strategic decision to focus exclusively on Africa, and when we first entered Africa, our core strategy was to focus on sub-Saharan Africa, where mobile phone penetration was still very low and largely ignored by global mobile phone manufacturers. The aim was to bring a mobile phone that would suit African consumers and improve the lives of as many people in Africa as possible by bridging the digital gap through technology and innovation.”